Google Display Network is the biggest network of context based advertisement, which can be found on the Internet today. Millions of web-sites participate in it, and advertisers can choose where, when and in which formats to show their advertisements. Selection of an audience is based on a multitude of parameters, which can be applied separately or combined with one another.
In spite of all the spectacular opportunities that contextual advertising offers, it can end up being completely ineffective. In fact, one of the key reasons of such inefficiency is due to improper customization of a company. The following piece of writing shows the right approach towards customization and ways of dealing with frequently-encountered problems.
The quality score is determined at the keyword level. Search engine sees a keyword and then explores landing to determine its compliance with keywords. At this point the author of the landing page can "help" the search engine to see this match. How should one do this? Read these tips.
By registering in the PPC system («Pay per click»), you have made the first step on the way to increase the volume of your site traffic. To achieve truly impressive results you have to test and optimize the mechanism of attracting potential customers regularly.
Creating ads in AdWords can be quite difficult, as you need to put all the required information into a very tiny space. You’ll quickly realize, that it is impossible to use all the “tricks” and means to attract clients that you’ve planned. However, you still need to stand out from those other nine commercial offers that you have to share the ad space with… How can you do it?
You must be intrigued with the title, aren’t you? However, we shall make it clear right away that Google has no intention to automatically hate all target pages. In reality, if we’re talking in general terms, each page that drives users to your website is a target page. You optimize your website for search engines, therefore any content page might be a target one.