The algorithm that determines the rankings of apps in Google Play is kept in secret. However, it doesn’t necessarily mean that you can’t promote your own program. The tips that you are about to see will help you make your app more recognizable not only for Google Play, but for your potential customers.
If you want to have a universal web-resource accessible from any device, this article is for you. Needless to say, it is highly important to make sure that your potential customers have abundance of opportunities: tablets, PCs or phones. Conventionally, it is quite difficult. Many users have to zoom in while using their phones to have a proper overlook of the website. Moreover, they would have to scroll down to find “CTA” button (call to action); their fingers would even hurt from going through endless landing pages.
In 2012, Google released its own system for managing tags –Google Tag Manager. This system quickly became popular and it’s one of the most used in the world now. Currently Google Tag Manager is used to facilitate and optimize operations, both in large and in small organizations. The primary audience, that uses this resource, is marketers and webmasters. It provides great flexibility for marketers and allows webmasters to focus on more important tasks without wasting their attention to insignificant things.
According to various researches, mobile phone and smartphone users in the USA, for example, use search engines, yellow pages, reviews, ratings, and daily deals, to find something on the internet. While the share of mobile search was merely 34% in 2013, it grew up to 42% in 2014.
In spring of 2015 Google presented its new project – a Mobile-friendly search algorithm aimed at identifying web pages adjusted to smartphones and generating additional popularity rating with really mobile-friendly websites taking up the first positions.