Google Display Network is the biggest network of context based advertisement, which can be found on the Internet today. Millions of web-sites participate in it, and advertisers can choose where, when and in which formats to show their advertisements. Selection of an audience is based on a multitude of parameters, which can be applied separately or combined with one another.
There are times when contextual ads turn out to be completely ineffective. In such cases, the vast majority of people simply give up, thinking that this way of promotion is just not eligible for their businesses. However, the truth is slightly different. Conventionally, the only problem lies in a poorly manageable optimization or its total absence.
The Pay Per Click (PPC) system is full of “time eaters”. Optimization of ad texts, research of keywords, major management, reporting, optimization of landing pages and other PPC tasks are very important elements of commercial search engine optimization. Even if they suck the life out of you and force you to spend your precious time on something that seems totally insignificant.
After clicking the ad and transferring to your website’s landing page, the use shall find it interesting. If this doesn’t happen, the quality of your landing page leaves a lot to be desired. Read this article to learn more about why it is so important to create a really professional landing page, how to do it, and what mistakes to avoid.