Digital Marketing Blog

Making broken links a valuable SEO tool

So-called building up of "dead link mass" has become extremely popular in the SEO industry. The essence of technology is to assume site owners to replace a link to the non-existing page with a link to your site. As a rule, broken links are leading to the page "404". A link that is located on the relevant page for your resource is an excellent base for placing a link to your own website. So you just show the webmaster of the third-party resource the non-available page of their website and offer in return to place your link there instead.

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Efficient link building – 20 methods

Effective requests for link building are always kept secret by experts who are actively using them. There are several reasons for that. First, they want to protect a valuable source of reference from an overabundance of reference requests, aimed on attracting a larger audience. Second, some of their techniques will simply lose the effectiveness if all the members of the SEO-community will learn about them.

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Internal linking in SEO: best advices of the experts

Internal linking is a key to SEO publication tactics. Herenow we will cover why this point is extremely important, and also will give examples of effective tactic relink.

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How Phantom Update III influence site ranking?

Every day, countless webpages are evaluated by Google in order to improve the overall quality of the search results. On the November 12th, 2015 the search company has updated the comprehensive requirements for the assessment of the website content and the quality of sites in general. Shortly thereafter we began to notice significant progress in the ranking lists, which may be a result of the Phantom III update. In any case, there is no doubt that the results have been adjusted in accordance with the new guidelines. Let's take a detailed look at the situation.

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Optimization and testing of PPC campaigns

By registering in the PPC system («Pay per click»), you have made the first step on the way to increase the volume of your site traffic. To achieve truly impressive results you have to test and optimize the mechanism of attracting potential customers regularly.

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How does mobile application marketing work

Nowadays mobile devices are following people everywhere. So using a mobile asset for marketing purposes opens new business opportunities.

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Google Algorithms’ Cheat Sheet

In this article we will discuss Google filters and their tasks and functions in a language that is both simple and available to anyone. This will help to better understand the search engine’s principle of website monitoring and to eliminate flaws that may cause penalties or even a permanent website block.

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16 Google Chrome extensions for SEO Optimizers

Whether you are user of Chrome or not – you should be aware that this browser offers a lot of extensions that significantly facilitate the work of SEO-optimizers. Comparing to manual analysis links, they significantly expand the set of tools, increase productivity and save your time.

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50 Reasons why Google may Impose a Penalty on Your Website

Google is uncompromising when it comes to providing users with accurate information and unique content written by first-class authors. It ensures well-deserved acknowledgement of the best websites in the internet by frequently using different tricks and regularly improving its operational algorithms.

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7 Ways to Write Superefficient Ads for AdWords

Creating ads in AdWords can be quite difficult, as you need to put all the required information into a very tiny space. You’ll quickly realize, that it is impossible to use all the “tricks” and means to attract clients that you’ve planned. However, you still need to stand out from those other nine commercial offers that you have to share the ad space with… How can you do it?

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