Digital Marketing Blog

Growing the Reference Weight Using the Google Search Engine: the Beginner’s Guide

Google is a free, simple and effective tool to quickly search for linking prospects. Being the best due to its speed, Google can tell you about the market and teach you the art of growing back links in no time at all.

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50 Advices for Startup PR

How can a novice businessman make a statement and get caught in the media lens? Access to media space means a lot for any startup. Positive reviews about a project that is merely starting can with luck attract investors to it.

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5 SEO Myths Dispelled with Facts and Figures

Do you remember SEO “facts” that we used to believe as the monopoly on the truth? That the only right way is selecting keywords and growing the link weight. However, years of practice have proven that the ranking score is not the only thing that affects the results in a search engine. And paid ads are not the only way to the top.

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10 Ideas to Create a Winning Mobile Marketing Strategy in the Local Market

According to various researches, mobile phone and smartphone users in the USA, for example, use search engines, yellow pages, reviews, ratings, and daily deals, to find something on the internet. While the share of mobile search was merely 34% in 2013, it grew up to 42% in 2014.

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What Links to Use within the Website: Relative or Absolute

Many amateur SEO specialists and webmasters wonder, what links to use on the website. Some specialists believe that it makes more sense to use relative links, while others assure that it’s best to use absolute links. In this post we’ll try to figure out the difference between these types of links and how and when to use them.

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Why Google can’t stand Website Target Pages?

You must be intrigued with the title, aren’t you? However, we shall make it clear right away that Google has no intention to automatically hate all target pages. In reality, if we’re talking in general terms, each page that drives users to your website is a target page. You optimize your website for search engines, therefore any content page might be a target one.

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Internal Website Optimization

Internal website optimization presumes lots of finest details. In order to achieve the maximum indexing of the web source, bring it to the top of ranked participants of search results, and get in good with users one shall pay attention to various aspects of website performance, from engaging support services and advanced technical settings to ensuring quality content and its design.

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Practical Ways of Improving Snippets

Snippet is a small information block that appears in search results and allows users to learn more about your company or product before they visit your website

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SEO Problematics: Using Artificial Intelligence

Search model shall be capable of “self-calibration”. In other words, it shall be able to assess its algorithms and their relative share and compare the synthetic data with generally accessible search engine in order to figure out the most precise search mechanism that allows modeling of any environment

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7 Facilitations for AdWords That Save Time and Make Your Life Easier

The Pay Per Click (PPC) system is full of “time eaters”. Optimization of ad texts, research of keywords, major management, reporting, optimization of landing pages and other PPC tasks are very important elements of commercial search engine optimization. Even if they suck the life out of you and force you to spend your precious time on something that seems totally insignificant.

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