Digital Marketing Blog

Technical audit of the site using Screaming Frog

General website audit is a hard and labor intensive task for most people, however such tool as Screaming Frog SEO Spider (SEO Spider) can make it much easier both for amateurs and professionals. User-friendly interface of Screaming Frog provides for quick and easy operation? however multiple configuration and functional options may complicate one’s first experience with the software during the early stages of its use.

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Use search query report to optimize your PPC account

Many search engine marketers use search queries reports in order to determine negative keywords. Columnist Matt Umbro, however, claims that such statistics has much more value for promotion.

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Landing Page: Why and How to Achieve its Quality Score in AdWords

After clicking the ad and transferring to your website’s landing page, the use shall find it interesting. If this doesn’t happen, the quality of your landing page leaves a lot to be desired. Read this article to learn more about why it is so important to create a really professional landing page, how to do it, and what mistakes to avoid.

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Crowd Marketing – What is it for and How does it Work?

This article is about a highly interesting promotion method called crowd marketing. Literally, “crowd” means “any large number of persons”. Therefore, this term can be defined as follows:

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How to remove fake traffic from your site

We often notice increased traffic to the website when analyzing data gathered by Google Analytics. This is often seen as increased interest to our source. Naturally, such growth is bound to please. But it’s not always the cause for celebration. Later we may notice that most of this referral traffic was sent from spammers. Spam has recently become quite a significant problem.

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External Factors for Website Promotion

The main and the only external factors of promoting are external links. According to experts on promotion, the success of building of high-quality link weight at a website mainly depends on the ranking of your website in the search results.

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5 link building techniques that will work in 2015

Experienced SEO marketing experts know that link building is an important part of the promotion. But this tool can be very dangerous in the hands of inexperienced person.

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SEO optimization - The main ranking factors

The website presence on the first page of search results is critically important for your business! According to statistics by Forester Research, 75% of search traffic comes from the transition from the first webpage of search results, and 90% comes from the first and second webpages in total. The visibility of a website in search results depends on the ranking algorithms of search engines. Being in TOP10 of search results depends on many factors influencing the increase or decrease of the website ranking in the search results.

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