You have probably heard advices like “Follow your heart”, “Do what you like”, and so on. And you've probably thought that what you like to do is merely your hobby and therefore no one will ever pay you for doing it, unless you are really into finance or accounting, which are quite profitable.
By managing your own strategy of targeting at times you need to pay attention to the very specific but extremely motivated audience segments on Facebook. Attention to detail is quite justified: the Americans, for example, fanatically spend around 40 minutes on Facebook every day! Here are some surprisingly simple and powerful strategies for segmenting audiences on Facebook which you probably have not heard of.