Social media is one of the most powerful platforms that serve to build long-term relationships with the target audience. A massive audience and the popularity of social networks are only a few small reasons why any business needs to be represented on social networks like Facebook, Twitter, or YouTube.
Communication is key to a successful relationship. We need to understand what is the best way to communicate with your audience. What is our tone of voice? What kind of content are we going to post? How often will it be posted? Understanding your audience is a core part of success.