SEM (Search Engine Marketing) is the process of gaining increased website traffic by purchasing ads on search engines.
Buying traffic through PPC won’t cost you a fortune. You don’t need to invest a lot initially to launch a campaign and get results.
A well-considered PPC campaign is able to attract qualified website visitors, increase brand awareness and recognition, and maximize your ROI much faster than any other form of media.
With PPC, you don’t pay for placing your ads but only when a potential visitor clicks on your ad and moves through it to your website.
You can measure performance (the number of users visiting your site in real time, sales, and revenue generated) and boost your ROI by focusing your budget on ads that perform the best.
You can control when and where your ads appear, set the maximum budget you wish to spend in a particular period, and stop or start your campaign at any time.
PPC allows you to reach potential customers when they are searching for your products or services and even target them within a specific location (city, state, country, or your business’s surroundings) in real time.
The reason most pay-per-click accounts fail is that they aren’t properly planned, and then they start spending money. We would like to introduce our process to you to make your business more profitable.
We start by understanding your business needs and your goals in your PPC campaign. This step also includes your ideal customer profiling so that we can know who you are targeting with your campaign.
We will learn your business niche and competitors in order to figure out the most effective keywords.
The client defines the intensity of the PPC campaign and its duration based on the client’s budget.
This essential step consists of choosing the most important and relevant key phrases that are likely to produce quality traffic and conversion and identifying negative keywords that prevent your ads from appearing for queries that rarely lead to conversion.
It is crucial to get your ads account set up correctly to avoid awful reports from Google in the future. Tracking installation and testing should also be set up.
The ad leads potential customers to a relevant and persuasive landing page where conversion takes place.
When your PPC campaign starts, we will ensure everything works well and will optimize it to achieve better performance.
Proper usage of traffic-attracting channels lets you attain the maximum advertising efficiency and sales growth.