Most of advertisers tend to look towards Google Adwords. Well, no surprise in that. This system has the biggest reach in many countries. It also gives a multitude of handy tools for adjusting your advertising campaigns and improving their efficiency.
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Video promotion is a very effective technique. It allows you to increase the number of clicks on your resources significantly. Video content is a real hacking in the search engine, and there are two reasons for this. Video is much easier to navigate than regular text materials. Moreover, in such a way you get more clicks. It's definitely a victory!
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Google Display Network is the biggest network of context based advertisement, which can be found on the Internet today. Millions of web-sites participate in it, and advertisers can choose where, when and in which formats to show their advertisements. Selection of an audience is based on a multitude of parameters, which can be applied separately or combined with one another.
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The vast majority of security problems that WordPress sites face are actually easy to control. The core of this system has passed a long way of development and is quite safe now. It may seem unexpected to many users, but the developers are serious about security and release patches very quickly. One of the strengths that WordPress has is that it is easy to be updated and its development cycle is processed at a high speed.
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In this article we’ll show you how to optimize your Google PPC campaigns using tools such as Google AdWords, Google Analytics and Google Display Network to make your campaigns more effective with a smaller budget.
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Every website owner is well-aware of the fact that it is incredibly important that Internet users get what they ask for. In spite of this, very few actually know that excluding certain pages from SERP has alike value for the final goal. Let’s take a look at some techniques that you can use to block the access to specific parts of your own web-resource.
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According to the survey conducted by Google in 2014, 96% of adults are currently using emails. What is more, 56% of those people have chosen Gmail as their favorite platform.
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Without any exceptions, every webmaster, starting from beginners and ending with professionals, has to realize that the abundance of attributes, just like rel=«canonical», leads to the situation when content starts being processed as duplicate. This, in turn, negatively impacts Google’s perception of a given web-site. In order to avoid such complications, you can establish the relationship between various URL-addresses through the implementation of the following attributes: rel=«next» and rel=«prev».
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If you want to have a universal web-resource accessible from any device, this article is for you. Needless to say, it is highly important to make sure that your potential customers have abundance of opportunities: tablets, PCs or phones. Conventionally, it is quite difficult. Many users have to zoom in while using their phones to have a proper overlook of the website. Moreover, they would have to scroll down to find “CTA” button (call to action); their fingers would even hurt from going through endless landing pages.
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To get a profound SEO promotion, the first thing you must do is analyze your web-site’s niche. By the way, this topic was thoroughly examined by the guys from SeoProfy during the conference called “Heading West”; therefore, their research was taken as a basis for this article. A detailed analysis will allow you to estimate a general position of things and define the tiniest nuances of the market you are operating in. Also, you will learn what ways of promotion are the most popular and effective.
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