Efficient Link Building – 20 Methods

Effective requests for link building are always kept secret by experts who are actively using them. There are several reasons for that. First, they want to protect a valuable source of reference from an overabundance of reference requests, aimed on attracting a larger audience. Second, some of their techniques will simply lose the effectiveness if all the members of the SEO-community will learn about them.

Another difficulty with the discussion about requests for link building and exchange of them is that they often are created in accordance with the general and specific reference asset of the organization. So if there are two companies in the same segment, they can have completely different reference assets and therefore will pursue different objectives requiring the use of different requests.

Given the urgency of the problem, we have prepared the essay on this topic collecting valuable practical advice on the selection of efficient queries for «link building».

Note that the information in some of the examples will be supplied in the following order:

• Reference assets. Which asset can be considered a reference, depending on the varying vertical? Cash is almost always the reference asset, as well as available jobs, events, expertise for interviews and other forms of outstanding content.
• The target link. What types of sites, pages and people are looking for the reference asset?
• Links to searches. What questions will create the most wide goals for your reference requests?

Construction And Link Building

Method 1

This method is good for those who want to reach everyone who enters the blog (in particular, to business bloggers).

The first is to draw attention to the sites that publish articles on how to blog, and websites of general commercial use. You can define possible prospects through «intitle» requesting on Google. Within a few months you will be able to find about 1000 links this way .

By implementing quite simple questions you will, nevertheless, get an excellent list of targeted resources:

• intitle: "business blogging"
• intitle: "business blogs"
• intitle: "blogging tips"

For each request you can take the first 100 results for analyzing as a first step and top 50 later. You can make a list with any other number of points, but the top 50 is the most efficient and cost-effective solution.

At the same time you have to have great content, that you will continue to promote through several channels. This can perform the following seven tasks:

• Create a really top-class and thus free plug.
• Create a special section on your site that will be used for receiving and downloading of free blogging articles.
• Write some training material (a book, a booklet) or develop a presentation on the topic of doing business blog. Subsequently, it will also provide you the attention and profit.
• Distribute selected the top 50 sites copies of this material, as well as to invite them to use the plugin. If the information they like, they can share it with their visitors. At the same time you have to pre-install a hard limit on the distribution of this information for commercial purposes without your knowledge.
• Write a series of press releases and send pre-selected media. Be sure to include all your contact information.

After that all questions and inquiries it is essential to give prompt replies. Most likely, you will need to assign someone responsible, otherwise the process will be difficult to manage, because you need to monitor dozens of resources. However, it is the fast feedback that allows you making first very important steps towards establishing business relations with potential partners.

At the end of the work you will need to post a message about the launch of the project on social networks. Ask journalists bloggers you know to post something similar. The results of this synergy will not keep you waiting.

Method 2

In order to build your links, you can search among the colleges and universities the ones that offer their students and graduates various opportunities for employment and offer discounts for friendly companies, helping their students. Links from these sites are really reputable.

You will need to publish information about job vacancies or any other proposals on your website, and tell this to your potential partners. Thus it is better not to keep irrelevant jobs in this list. It is better to make the "Vacancy is closed" mark and delete the text of the ads.

• In this case, job / internship (plus your important keywords, of course) are the target link .
• Key reference perspective. Universities, colleges and sites for university graduates.
• Links to Searches in Google: obs degree site: .ac.uk, careers opportunities site: .ac.uk, careers advice site: .ac.uk, jobs degree site: .edu, careers degree site: .edu, careers advice site: .edu + variations (work for graduates pages, career sites, job sites and so on.)

Another option is to pay attention to the colleges and universities that publish links to sites offering services for students (such as discounts on products or some services). This method is perfect even for smaller firms.

• The target link. Discounts for students (plus your keys)
• Key reference perspective. Universities, institutes, sites for graduates.
• Links to Searches in Google: student discount partners site: .ac.uk, student discount partners site: .edu + variations (sites with discounts for students, discount offers for students, discount programs for graduates, etc.).

You will need to cooperate with the maximum number of universities, but it is important to build the job properly. The better way is to contact to the marketing departments first and offer them to host a link to your site. It will be much more productive than sending thousands of spam emails directly to students and graduates. Be generous, make the students better offers. This will give you excellent feedback.

In general, this method of link building is always successful, because you're infringe on your rights and opportunities in no way, but along with this you are doing something good for the students. In general, if your resource has worthy content, you can simply send a letter to the universities, practicing publishing links to sites like yours, and ask to give a link also to your site. For the "seed" attach the example of the article. Something on the relevant topics. For example, the article "How to get a job ..." (insert your desired keywords).

Method 3

Understanding of what exactly can Google give you in response to a extended query syntax, may become another secret technology for building capacity and tracing your resource. The main thing is to form the queries focused on a particular customer on a given subject.

For example, you build the referential mass for high-quality first-class site about volcanoes. As a result, you can find the sites targeted by the query such as "training charts volcanoes."

This example is very significant. It makes it easy to find a large number of websites on required subject. This method is good for the resource, the content of which is worthy to be referred by other thematic resources (as in our case).

Method 4

Content-oriented requests:

• {keyword} "guest blogger" OR "guest post" OR "guest article" OR "guest column"
• {keyword} "become a contributor" OR "contribute to this site"
• {keyword} "write for us" OR "write for me"
• {keyword} inurl: category / guest

You can refine these requests using the key locations, not the keyword.

Resources / research focused requests:

• {keyword} “top * [tools/ articles/ websites/ etc.]” -> refine search to ~1 year ago. Contact anybody who shows up and ask if you can help with the 2009/ 20** edition of the article
• {keyword} research
• {keyword} {location} resources OR “useful sites” OR links
• {keyword} {USP} intitle:resources -> Use ‘green’, ‘cheapest’ etc as USP
• .edu targeted: {keyword} site:.edu “planned research” OR “upcoming project”

Given websites focused requests:

• {keyword} “Powered by phpBB” OR “powered by vBulletin”
• {keyword} “Blog powered by TypePad” OR “powered by WordPress”

Also, as an option, you can ask your client, which websites and blogs interest him, and which of them are the best. Next you can try to go to the appropriate resources by LinkedIn and Twitter. If you succeed, you will be able to show the client a list of potential partners. After the establishment of your business relations, you will not just get links from the sites client likes (he will be very happy to work with the sites he is personally interested in), but will also find partners that are important for of long-termed plans.

Method 5

• Reference Assets: new low-calorie chocolate product.
• Key reference perspectives: mom-bloggers.
• Links to Searches: [pr welcome], [submit * review], [pr friendly], [pr contact], [pr info], [get * reviewed], [allintitle: get * reviewed], [reviews inurl: submit ]
• Reference assets: a contest by fitness equipment store
• Key reference perspective. Bloggers publishing information about competitions referring to the organizers.
• Links to Searches: [intitle: submit intitle: contest], [allintitle: submit * contest], [blog contests], [submit * giveaway]

Method 6

You can start any marketing campaign from sending researches into your customer consumers base, which will make a list of sites and / or businesses that meet your goals. This will significantly save your time. Then you will just have to find the necessary resources. As a result, you will depend less on the requests themselves, but more on tools like Quantcast and Compete. If you still want to work with queries, then you'd better use all possible resources - Google, Ask, Yahoo, Bing, DMOZ and others. As a result, to find sites that will link to your promotional offers you'll be using both algorithmic and "street", ie more general and simple ways.

Method 7

Traces. Trace is just a general text, search of which finds all the places where it was involved.

For example, typing «permitted tags HTML» in Google, you will find websites and blogs that allow the user to include comments in the anchor text.

If you happen to find a reputable site that allows you to automatically publish content with dofollow links (eg, ads), note software used. Afterwards you can quickly find sites running on the same software, and providing the same opportunity.

Here are several good traces (illustration from the site) : “Notify me of follow-up comments?”+”Submit the word you see below:” As a result — more than 60 000 possb;e websites using the same dofollow engine.

Dofollow ads (illustration from the site): «Drupal classified ads courtesy of exodus development, INC». The result - more than 40 000 sites using similar systems for ads itemization. Add to «Drupal classified ads courtesy of exodus development, INC», for example, the word "health" and you'll find sites about health, working on this software.

Method 8

• Reference asset. A prize (product or service).
• The target link. Charitable sites, where you can donate something. They will be able to include you in the list of honorary sponsors afterwards.
• Request: ["in kind donations" list], ["in kind donors" list]

Method 9

If you're promoting video, free tools and widgets, you can use this scheme:

• Reference asset. Video content.
• Links to Searches: intitle: [{target keyword} videos], intitle: [{target keyword} clips]

• Reference asset. Free tools/wigets .
• Links to Searches: intitle:[{target keyword} tools], intitle:[free {target keyword} tools], intitle:[list of free {target keyword} tools], intitle:[list of {target keyword} tools]

Then you can use SEO for Firefox to classify and sort the PageRank results you find the right.

Method 10

This method is good for sites that have a lesser degree of commercial overtones and demonstrate a clear focus on the language of the common people (jargon, slang), ie, focus on the public interest. If you are associated with children's themes, you need the jargon associated with raising children, the selection of products to care for them and so on. This is suited beat for commercial relationships such as «B2C» («business-to-consumer»).

Bloggers and members of the communities will become your perspective areas. Link building will need to be binded to communities with children's themes. At the same time we must understand that you will have difficulty with the sale of things like toothpaste or items for personal hygiene, because for such products there are no special related communities usually.

The good thing of this method is that you can fill such sites with paid links and through them build your brand (if you budget is enough for it). As a result, you print the direct traffic on the level of referral and decrease Google's ability to apply penalties.

Method 11

• «Key phrase»: sponsor charity
• “public library” “useful links” keyword phrase site:.gov
• “useful keyword phrase sites” library –clientwebsite site:.edu
• “helpful keyword phrase sites” library –clientwebsite site:.edu
• “favorite keyword phrase sites” library –clientwebsite site:.edu
• “best keyword phrase” site:.edu OR site:.org
• keyword phrase resources public library site:.us
• keyword phrase site:.edu

Method 12

The formula below will allow you to determine what sites link to two or three of your competitors. This will increase the chances of finding a profitable partners for link building.

• linkdomain:competitor1.com; linkdomain:competitor2.com; -linkdomain:mysite.com

Method 13

To find users' email addresses and set up communication channels, you can use different search operators. For example:

• site:[companywebsite.com] + [name] + email
• site:[companywebsite.com] + [name] + contact
• site:[personalblog.com] + [name] + email
• site:[personalblog.com] + [name] + contact

Method 14

Queries focused on social media, are certainly useful for commenting and evaluation of any competitions. You can use the following scheme: site: {SN} {keyword} where SN - is a social network (eg, twitter.com), and key word - is any desired keywords or brand name, the brand name of a competitor.

Try to frame the cathalogues:

• {keyword} + “add a site”
• {keyword} + “submit url”

Depending on the words used semantic load will be different, so you need to select the options correctly- "suggest url”, «confirm url».

You can also combine them through the command «intitle» or «inurl». Add different words to the "list" directory to get many variations of queries:

• {keyword} + “intitle:directory”
• {keyword} + “inurl:directory”

Method 15

To find potential links to your linkbilding campaign you can use footprint scripts. Everything will depend on the directory, commenting on blogs and forums, directories of social media and competitors.

• Reference Asset: Red Widget
• Strategy. Standard text or content that can usually be seen on the website.
• E.g.: Directory = inurl:submit.php intext:Powered by “Directory Name” intext: red widget
• Blog comments = intext:red widget intext:blog comments powered by “Comment Plugin”
• SM = intext:”Submit A New Story” intitle:Register intext: “Name of Social Media Script”
• Forum = inurl:forum intext:red widget

Tracking "traces" of your competitors by, for example, competitors domain.com is incredibly valuable. This allows you check potential partners quickly. Besides, this way you will be able to learn more about linkbilding strategies of your competitors. Whether they are using tools such as Directory, Blog Commenting, Social Media, or Forum. And if you suddenly find their names or social media scripts directory plug-ins that you din't have, you can always correct this error by adding the desired items in your arsenal.

Method 16

Alternatively, you can use a combination of complex queries and Google alerts to receive e-mail each time when it finds a place where you can reset the link. To do this, simply create a new alert: OR -mysite.com inurl: links.

Method 17

You may also these useful:

• [linkdomain:huomah.com site:.com “SEO Blog”]
• linkdomain: – searches for links to Huomah.com
• Site; – tells it to look for results from ‘.com’ extensions
• «SEO blog» looking for keywords on the page
• [linkdomain:example.com site:.edu “keyword”]
• [linkdomain:example.com site:.gov ” keyword”]

Or maybe, if you're looking for the appropriate pages, you can track TITLE

• [linkdomain:huomah.com -huomah.com intitle:SEO]

URL-pages are also strong, so you can do something like

• [linkdomain:huomah.com -huomah.com inurl:”search engine optimization”]

Finally, you can use all the variety of low-level reference trolling:

• [add-links, last-updated 2000 inurl:.edu]

Method 18

It is noteworthy that you can find interesting specialized sites \by quite a natural thought process.

Imagine, for example, that you are working with a website selling punk rock video concerts. Obviously, the first thing we should start with - a "punk video". Enter it, and you will see about 3-4 pages of search results result with a very long title. Visit the site and look at the information home page. You are on the fan site of one of the popular punk bands, «Stiff Little Fingers».

We can see that this site has a list of all online shops that sell products in any way associated with the musical group (including the recording of their concerts). Your shop is also there. Thus, this place is an excellent platform for placing links to your site. Now you can apply this knowledge to other groups playing in the style of punk rock.

Method 19

Web sites on the Drupal engine are best suited for the links in the comments and / or dofollow.

Focusing on the Drupal sites, devoted to topics such as the mortgage for example, you will get a great platform to host your HTML links, which are usually characterized by a large number of transitions.

Looking for something specific, predetermined keywords in the title? Try «intitle:» operator search.

You want to get a good result, but it without focusing on Drupal engines or other CMS platforms? Then just look for sites that allow using HTML tags, which usually implies the existence of effective references and, accordingly, the limitless possibilities of your resource promotion.

Method 20

In conclusion, another method link building is worth mentioning. You need to find people who will want to share your content. In particular, in the form of links to the site. And seemingly quite a challenge actually is quite doable. Especially if you know how to quickly find the information in the major social networks:

• Linkedin: [site:linkedin.com inurl:in “social media expert”]
• Bebo: [site:.bebo.com inurl:profile inurl:bebo “social media expert”]
• CafeMom: [site:www.cafemom.com inurl:cafemom.com/home/ “stay at home mom”]
• Facebook: [site:facebook.com/people “led zeppelin”]
• Flickr: [site:flickr.com/people “@gmail”]
• Twitter: [site:twitter.com -inurl:statuses -inurl:status “social media expert”]
• MySpace: [site:profile.myspace.com inurl:myspace inurl:fuseaction “go to nc state”]
• YouTube: [site:youtube.com/user “social media expert”]

You can use only one method at a time, if you want. However, we still recommend to combine several techniques. This will ensure faster and better results.

In addition, it is important to remember that the above list of link building is far from exhaustive. So it is important to look for other options and to adapt them to your needs.