Digital Marketing Blog

50 REASONS WHY GOOGLE MAY DISLIKE YOUR SITE

You should not expect any compromises from Google when talking about the quality of information provided to users – which means the quality and reliability of Google himself. Using all possible methods (including cunning tricks and regular updating algorithms), the search engine strictly filters the list of sites, preferring only the best.

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BEST PRACTICES OF USING TABLE FILTERS IN GOOGLE ANALYTICS

Table filters are a powerful tool in Google Analytics. They allow you to perform in-depth analysis within the interface framework, Based on the experience one can confidently say that many users of Google Analytics don’t know how to effectively use this feature thus passing on amazing opportunities provided hereby.

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15 STRATEGIES TO PROMOTE CONTENT

15 proven successful strategies which are used by Internet marketing gurus in order to attract targeted audience, increase the number of subscribers, motivate the audience and grow the link weight. No big deal, you can also use the suggested tools and evaluate their effectiveness.

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SEO OPTIMIZATION: WHY IT MATTERS FOR YOUR BUSINESS?

Someone says that this is a painstaking and systematic work to promote the website on the Internet, someone says that it is a fiction created by SEO-agencies which manipulate to spend your budget. In any case, let's try to clarify these statements.

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6 SIMPLE WAYS TO IMPROVE QUALITY SCORE OF KEYWORDS FOR CONTEXTUAL ADVERTISING

The quality score is determined at the keyword level. Search engine sees a keyword and then explores landing to determine its compliance with keywords. At this point the author of the landing page can "help" the search engine to see this match. How should one do this? Read these tips.

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15 INSPIRING EXAMPLES OF HOW TO TURN A HOBBY INTO A BUSINESS

You have probably heard advices like “Follow your heart”, “Do what you like”, and so on. And you've probably thought that what you like to do is merely your hobby and therefore no one will ever pay you for doing it, unless you are really into finance or accounting, which are quite profitable.

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CAN A HOME PAGE BE A LANDING PAGE?

Home page is probably the most visited page of your website. As a matter of fact, it gathers over 50% of total visitors for most sources. Therefore doesn’t it seem that one shall use every effort in order to optimize the “home page” to attract even more visitors and potential customers?

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WEBSITE OPTIMIZATION FOR MOBILE DEVICES: WHAT FOR AND HOW TO PERFORM

In spring of 2015 Google presented its new project – a Mobile-friendly search algorithm aimed at identifying web pages adjusted to smartphones and generating additional popularity rating with really mobile-friendly websites taking up the first positions.

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INSTRUCTIONS FOR SETTING UP GOOGLE TAG MANAGER

In 2012, Google released its own system for managing tags –Google Tag Manager. This system quickly became popular and it’s one of the most used in the world now. Currently Google Tag Manager is used to facilitate and optimize operations, both in large and in small organizations. The primary audience, that uses this resource, is marketers and webmasters. It provides great flexibility for marketers and allows webmasters to focus on more important tasks without wasting their attention to insignificant things.

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5 STRIKINGLY SIMPLE AND EFFECTIVE STRATEGIES OF AUDIENCE SEGMENTATION FOR PROMOTION ON FACEBOOK

By managing your own strategy of targeting at times you need to pay attention to the very specific but extremely motivated audience segments on Facebook. Attention to detail is quite justified: the Americans, for example, fanatically spend around 40 minutes on Facebook every day! Here are some surprisingly simple and powerful strategies for segmenting audiences on Facebook which you probably have not heard of.

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