SEO and Digital Marketing Blog

15 STRATEGIES TO PROMOTE CONTENT

15 proven successful strategies which are used by Internet marketing gurus in order to attract targeted audience, increase the number of subscribers, motivate the audience and grow the link weight. No big deal, you can also use the suggested tools and evaluate their effectiveness.

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SEO OPTIMIZATION: WHY IT MATTERS FOR YOUR BUSINESS?

Someone says that this is a painstaking and systematic work to promote the website on the Internet, someone says that it is a fiction created by SEO-agencies which manipulate to spend your budget. In any case, let's try to clarify these statements.

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6 SIMPLE WAYS TO IMPROVE QUALITY SCORE OF KEYWORDS FOR CONTEXTUAL ADVERTISING

The quality score is determined at the keyword level. Search engine sees a keyword and then explores landing to determine its compliance with keywords. At this point the author of the landing page can "help" the search engine to see this match. How should one do this? Read these tips.

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15 INSPIRING EXAMPLES OF HOW TO TURN A HOBBY INTO A BUSINESS

You have probably heard advices like “Follow your heart”, “Do what you like”, and so on. And you've probably thought that what you like to do is merely your hobby and therefore no one will ever pay you for doing it, unless you are really into finance or accounting, which are quite profitable.

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INSTRUCTIONS FOR SETTING UP GOOGLE TAG MANAGER

In 2012, Google released its own system for managing tags –Google Tag Manager. This system quickly became popular and it’s one of the most used in the world now. Currently Google Tag Manager is used to facilitate and optimize operations, both in large and in small organizations. The primary audience, that uses this resource, is marketers and webmasters. It provides great flexibility for marketers and allows webmasters to focus on more important tasks without wasting their attention to insignificant things.

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5 STRIKINGLY SIMPLE AND EFFECTIVE STRATEGIES OF AUDIENCE SEGMENTATION FOR PROMOTION ON FACEBOOK

By managing your own strategy of targeting at times you need to pay attention to the very specific but extremely motivated audience segments on Facebook. Attention to detail is quite justified: the Americans, for example, fanatically spend around 40 minutes on Facebook every day! Here are some surprisingly simple and powerful strategies for segmenting audiences on Facebook which you probably have not heard of.

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Efficient link building – 20 methods

Effective requests for link building are always kept secret by experts who are actively using them. There are several reasons for that. First, they want to protect a valuable source of reference from an overabundance of reference requests, aimed on attracting a larger audience. Second, some of their techniques will simply lose the effectiveness if all the members of the SEO-community will learn about them.

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Internal linking in SEO: best advices of the experts

Internal linking is a key to SEO publication tactics. Herenow we will cover why this point is extremely important, and also will give examples of effective tactic relink.

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Optimization and testing of PPC campaigns

By registering in the PPC system («Pay per click»), you have made the first step on the way to increase the volume of your site traffic. To achieve truly impressive results you have to test and optimize the mechanism of attracting potential customers regularly.

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Google Algorithms’ Cheat Sheet

In this article we will discuss Google filters and their tasks and functions in a language that is both simple and available to anyone. This will help to better understand the search engine’s principle of website monitoring and to eliminate flaws that may cause penalties or even a permanent website block.

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