Digital Marketing Blog

How To Launch And Optimize An Advertising Campaign On YouTube

You can spend months developing your video: hiring proficient movie-makers, seeking actors, purchasing expensive equipment and other stuff. At the end of the day, you will undoubtedly get a splendid product. However, you cannot allow yourself to stop at this stage.

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Pagination with rel=«next» and rel=«prev»

Without any exceptions, every webmaster, starting from beginners and ending with professionals, has to realize that the abundance of attributes, just like rel=«canonical», leads to the situation when content starts being processed as duplicate. This, in turn, negatively impacts Google’s perception of a given web-site. In order to avoid such complications, you can establish the relationship between various URL-addresses through the implementation of the following attributes: rel=«next» and rel=«prev».

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How to adapt your website for mobile devices: 6 tips

If you want to have a universal web-resource accessible from any device, this article is for you. Needless to say, it is highly important to make sure that your potential customers have abundance of opportunities: tablets, PCs or phones. Conventionally, it is quite difficult. Many users have to zoom in while using their phones to have a proper overlook of the website. Moreover, they would have to scroll down to find “CTA” button (call to action); their fingers would even hurt from going through endless landing pages.

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Which link is better to choose – Follow or No Follow?

Freshmen in the world of SEO are constantly asking themselves this type of question; as a rule, they try to define concrete differences between these two. Therefore, if you are only making first steps towards the mythical land of SEO, the following blog will definitely help you out.

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How to optimize the installation of fonts on your web-site

While contemplating creating your own web-resource, you are, with a high degree of probability, depicting it to be an “out of ordinary” one. Needless to say, unique design may turn out to become the exact tool that will attract tons of new customers; eventually, the way content is presented will happen to be the dominant force, rather than content itself. Custom fonts, in particular, can help you customize your web-site in an exclusive manner. Unfortunately, the web-resource containing your own individually-designed fonts will take ages to upload. With that being said, we would like to finally determine whether the custom fonts can be creative and easily-uploadable at the same time.

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Contextual advertisement: check-list and solution to problems

In spite of all the spectacular opportunities that contextual advertising offers, it can end up being completely ineffective. In fact, one of the key reasons of such inefficiency is due to improper customization of a company. The following piece of writing shows the right approach towards customization and ways of dealing with frequently-encountered problems.

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5 priceless instruments for key-words’ selection

All of the things listed below are the most reliable and effective tools that can be easily applied to any niche.

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The loss of SEO “attraction” - diagnostics and solution of problems

Are you worried that your fascinating web-site is not being shown on the first page of Google search engine? Well, you might be wondering what is the reason behind this. Obviously, in some cases it is really difficult to find out why the SEO “attraction” of your web-site went down. It can easily happen that only tiny parts of your web-page may cause the entire site to lose its attractiveness.

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How long does it take to get a SEO effect?

Obviously, you have been told that it requires some time to get any results from seo-optimization. In some cases, more than one year of profound and assertive work is needed to see any promotion. In spite of this, there is a real possibility to get desirable effect after a relatively short time-period; let’s say a month.

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METHODS OF COLLECTION AND ANALYSIS OF INFORMATION FOR THE NICHE SITE

To get a profound SEO promotion, the first thing you must do is analyze your web-site’s niche. By the way, this topic was thoroughly examined by the guys from SeoProfy during the conference called “Heading West”; therefore, their research was taken as a basis for this article. A detailed analysis will allow you to estimate a general position of things and define the tiniest nuances of the market you are operating in. Also, you will learn what ways of promotion are the most popular and effective.

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